The purpose of this project was to create the online storefront for Electrosyrup Studios. The website needed to represent the brand in an inviting and welcoming way, whilst also conveying the personality and energy of the studio’s brand.
The goal was to create a website that conveyed three main keywords: Cutting edge, high quality, and a focus on creativity.
I used the primary brand colour to create hierarchy and draw the eye to the important parts of the page, while using the secondary brand colour to create contrast. The design prioritizes a professional and high quality look whilst also conveying an aura of creativity. This aura of creativity is enhanced by the deep shade of purple, which is know to psychologically bring to mind thoughts and associations of creativity and artistic attributes.
The end result is a slick and responsive web page that is easy to navigate, pleasing to look at, and also conveys the personality and story of the brand, all at the same time.
