As a musician, branding and design is a very important part of communicating your story with your fans.
The branding for Mike Bello had a clear objective and that was to tell the story of the music through a visual medium and to have a consistent personality across every medium and social channel. This started with the logo, the music is high-energy electronic dance music suited for nightclubs and festivals and the logo needed to reflect this. The goal for the logo was to be able to give a sense of the personality and style of the music, whilst also being consistent with the overall brand message. The overall brand message is that anything is possible and there are no limits, the keyword there is limitless. This simple keyword gave me the idea to have a brand symbol that had more than one meaning, it had to be flexible and invoke deeper thought.